The Disruptors: The Enterprise Caselette

When Alexandra Spiliakos has a problem, she turns to YouTube for the remedy. “It’s like having your personal private tutor at your fingertips,” she suggests.

In the course of her MBA at Boston Higher education Carroll School of Management, Spiliakos made use of YouTube as a useful resource to assistance her better have an understanding of business enterprise ideas and techniques. Expecting to find heaps of video clips that connected business enterprise teachings with authentic-everyday living scenarios, instead she encountered a absence of bite-sized, simply digestible information. So she determined to do anything about it.

Spiliakos began creating a bank of video clip examples that answered her individual questions. Then, the pandemic strike, and issues got truly intriguing.


Alexandra Spiliakos

When coronavirus locked down all of larger schooling, Spiliakos’ MBA courses went virtual. Numerous of her classmates had been anxious about transitioning to an on line format, but considering the fact that she’d expended the two a long time prior to her MBA as a written content developer and marketing and advertising liaison for Harvard Small business University On the web, Spiliakos felt self-assured about online learning. To assistance make her classmates’ changeover to the virtual mastering natural environment less difficult, she acquired them to ship her their thoughts — and that produced her comprehend the depth of their, and others’, worries. So she determined to share her know-how with a wider viewers by way of her to start with YouTube video clip.

With an influx of favourable feedback, Spiliakos’ assurance grew. Loads of written content tips presently in mind, she released her individual YouTube channel to provide college students with what she’d at first been hunting for: movies that taught small business in an approachable way by means of every day illustrations. In April 2020, The Enterprise Caselette was born.

“The intention of the channel is to unveil the technique behind what individuals see in organization in only five to 10 minutes,” Spiliakos says.

THE Energy OF Case Studies

No matter whether she’s showing how an athleisure corporation conjures up brand loyalty, diving into info analytics via examining The Bachelor, or demonstrating different leadership styles through Harry Potter, Spiliakos’ teaching model blends company with things of pop lifestyle by a “caselette,” or a little model of a scenario examine. “Our top secret sauce is that The Business enterprise Caselette is the initially of its type: a feminine-led, weekly presentation of a organization case which is brief and sweet with apparent learning targets,” she suggests.

It is no marvel that Spiliakos is very well-versed in translating circumstance studies into an on-line format throughout her time with Harvard Company School on the internet, she was associated in developing the school’s situation review method. “I joined HBS on the net at a position exactly where they were being analyzing who they preferred to be in the market,” she says. “I was involved in so lots of conversations about the intent and style and design of the scenario research strategy, together with what it’s meant to evoke for a college student and what they are intended to really feel at every single learning objective check out-in. I turned obsessed with knowing how to translate situation research into an online structure, and formulated a enthusiasm for developing that studying knowledge for individuals. I consider my industry working experience in training course written content progress and internet marketing is at the main of what I’m accomplishing these days.”

Spiliakos states her films focus on men and women like her: small business students who want to digest details swiftly and master through examples. “I’m usually asked what my audience is. Truthfully, I am my own concentrate on viewers. I’m achieving small business enthusiasts who are looking for resources to improved realize the landscape,” she claims. “I just want to present each day clients what they’re actually seeing at the rear of a brand, and what levers are currently being pulled to get them to just take action or come to feel a sure way. Using case scientific tests assists to educate this.”

Her channel is intended to help simplicity the changeover in between someone’s job and MBA application and educate those who either don’t have the suggests to go to small business school, really don’t come to feel that business enterprise university is the proper decision, or want to dabble in enterprise ahead of committing to an MBA.

So considerably, suggestions about her channel has been positive. “The greater part of the feed-back has been about the generation and value in bite-sized learning targets. Individuals think the movies are effectively laid-out with a clear agenda, and they know accurately what they’re signing up for in those five to 10 minutes. This has seriously validated my written content and software,” she states.

Spiliakos claims that her MBA curriculum has been significantly of the inspiration behind producing information for her channel. “My promoting and branding courses, as perfectly as the network I’ve made in the course of the method, has assisted me get The Enterprise Caselette to exactly where it is these days,” she clarifies.

Learning YOUTUBE

Spiliakos believes that video is the ideal medium in which to find out. “I would considerably fairly see a thing and listen to it spoken to me at the very same time than to just examine it or interact with it in a static manner. I like the interactivity that movie offers as effectively as the ability to see equations or structures appear collectively.”

In accordance to Spiliakos, Facebook and Instagram are minimal-hanging fruits and can be approached likewise. YouTube, nevertheless, requires a different tactic. “YouTube requires a ton of setting up, structural concerns, and contemplating forward of how just about every movie directs back again to the greater image and worth proposition,” she states. “When building YouTube articles, you have to assume: How are your viewers likely to be directed again to the bigger picture? How will they fully grasp your price proposition? How is it portion of a increased complete?”

For the initially calendar year, she ran The Business Caselette solo. In July 2021 she employed her 1st workforce member, Matt Caminiti. Caminiti was a peer from Boston Higher education and has a background in movie and production. He also offers a prosperity of organization expertise to the channel. The pair is committed to putting up just one new online video every week because YouTube prioritizes consistent contributors. “We’ve been making scripts jointly and operating on animation thoughts. He’s been a great help and a must have crew member who is supporting me drive this ahead,” she says.
When at very first it was intimidating speaking into the digital camera, Spiliakos says that her self confidence and expertise have enhanced over time.


From an early age, Spiliakos wished to go after an MBA. She claims that each individual stage in her occupation has been qualified toward receiving this degree. “I’m part of an industrial commodities household business. All over my entire lifestyle, my parents have been pretty entrepreneurial and encouraging of my passion for organization.”

Spiliakos did her undergraduate diploma in economics and anthropology at Wellesley Higher education. Through her undergrad, she interned with a wealth administration business for 4 several years. Pursuing graduation, she joined the business full-time for one more two decades. “During my time there, my business went as a result of two mergers. I experienced a excellent mentor who walked me as a result of all of the small business selections. From that stage on, my interest in receiving an MBA grew even a lot more.”

With the belief that you will need to realize just about every phase of business enterprise to be prosperous, Spiliakos wanted to hone in her difficulty solving and company technique competencies. Right after six decades with the wealth administration company and two years with HBS on-line, she selected Boston Higher education for her MBA. “I’m a Boston neighborhood and everybody in my family is an eagle. It was a immediate line for me,” she states.

From her 1st movie to the progress and start of her channel, Spiliakos says that Boston Faculty peers, advisors, directors, and professors have been supportive of her venture. “Many new admits talk to the administrative business office for means or solutions that they can use to prepare for the MBA application,” she says. “Now, the place of work is sharing The Business Caselette as one of all those resources, which has been this kind of a validating piece of responses.”

Long run Objectives

Adhering to graduation from Boston Faculty in Could 2021, Spiliakos landed a purpose in Raytheon Technologies’ offer chain and operations management progress application. When she’s not doing work at her working day occupation, she’s continuing to pursue her creative imagination by using YouTube. “In each and every spare moment of my time, I’m establishing The Business enterprise Caselette,” she suggests. “My hope is to improve learning accessibility for people intrigued in organization.”

Extensive term, Spiliakos wishes to keep on to develop The Business enterprise Caselette’s studying tracks. “I would love to carry in other team associates and seriously try out to scale The Company Caselette into a larger source. There are a lot of opportunities on the table,” she claims.




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